TIIM Conferences Return to Roig Arena on November 24

The TIIM (Tourism & Music Industry) Conferences will once again bring together public administrations, academics and professionals from the music and tourism sectors on November 24 at Roig Arena. Since its launch in 2019, this pioneering event has sought to analyse the dynamics of tourism and its importance for the social, cultural and economic development of territories. TIIM is organised by the Valencian Community Association of Music Promoters (MusicaProCV) with the collaboration of Turisme Comunitat Valenciana, the Spanish Ministry of Culture and València Music City.

This year’s edition will be structured around three areas: TIIM Spotlight, TIIM Experiences and TIIM Awards. Together, these sections will address the professionalisation of the sector, encourage the exchange of experiences and showcase initiatives that drive music tourism and territorial development.

TIIM Spotlight, a New Forum

This year, the event introduces TIIM Spotlight, an open forum designed to share knowledge and encourage collective reflection. The initiative aims to contribute to the strengthening of the music ecosystem by incorporating perspectives from promoters, festivals, concert venues, institutions, technology companies, suppliers, professional associations, universities and students.

On the morning of November 24, three roundtable discussions will explore different ways to build a stronger, more innovative and sustainable music industry. The first debate will address the changing landscape of live music and will feature Sergi Almiñana, president of MusicaProCV; Robert Grima, from Live Nation; Pascual Egea, president of the Association of Music Promoters (APM); and Patricia Gabeiras, president of the Music Festivals Association (FMA). Discussions on technology applied to live music will follow, while the final panel will examine new models of coexistence for live events, featuring Paula Llobet, Councillor for Tourism and Innovation of the Valencia City Council; Belén Álvarez, Director of the Culture Law Department at Gabeiras; and Joanvi Díez, president of Promfest.

Success Stories Through TIIM Experiences

One of the event’s main objectives is to highlight music as a driver of cultural, tourism, economic and social development. In this context, TIIM Experiences will showcase inspiring projects, success stories and collaborative models between festivals, institutions and destinations. National and international experts will share transferable initiatives, promote knowledge exchange and explore new opportunities for collaboration between the music and tourism sectors.

A roundtable on the impact of festivals will feature Cristina Pérez, music communicator and commentator; Quique Medina, promoter of initiatives such as Serialparc and Conciertos de La Pérgola; and José Piñero, from Producciones Baltimore. The final discussion will focus on how music can transform territories, with contributions from Juan Gama de Cossío (Prestoso Fest, Cangas del Narcea), Fiachra McDonagh (Rototom Sunsplash, Benicàssim), Hannah Olmedilla (Observatorio Festival, Balboa, El Bierzo) and Rafa Bezares (MUWI La Rioja Festival, Logroño).

The Second Edition of the TIIM Awards

Introduced last year, the TIIM Awards recognise initiatives, destinations and professionals that have contributed to the development of music tourism. This year’s awards will be presented in the following categories: Music Destination of the Year in the Valencian Community; Music Tourism Innovation and Sustainability in the Valencian Community; Music Tourism Innovation and Sustainability in Spain; Small-Format Festival or Concert Series in the Valencian Community (up to 2,000 attendees); Medium-Format Festival or Concert Series in the Valencian Community (2,000 to 8,000 attendees); Festival with the Greatest Tourism Impact in the Valencian Community (more than 8,000 attendees); Best Concert Venue in the Valencian Community; and TIIM Legend.

The awards ceremony will take place on November 24 at 9:00 p.m. at Roig Arena in Valencia.