Roig Arena attends the European venue summit Arenas Europe in Lyon

The General Manager of Roig Arena, Víctor Sendra, has participated as a key speaker at the Arenas Europe Autumn General Meeting 2026, the benchmark annual gathering that brings together top executives and managers of multipurpose venues and stadiums across Europe. This year's summit took place at the LDLC Arena in Lyon (France).

As part of the official program, Sendra took part in the main debate session, entitled Town Hall Meeting: "Challenges and choices for Europe's arenas", moderated by Robert Fitzpatrick, President of Arenas Europe. On this high-level panel, he shared the stage with top executives from leading European venues such as Zalgirio Arena (Lithuania), Got Event (Sweden), and Rockhal (Luxembourg).

Debate on the sector's major strategic challenges

During the panel discussion, industry leaders directly addressed the present and future challenges facing the live entertainment sector:

• Sustainability and carbon footprint: The need to go beyond standard operational measures and evaluate the overall environmental impact of major events and fan travel.

• Artificial Intelligence and data ownership: How AI will impact demand forecasting, pricing, and the personalization of the fan experience, as well as the role venues will play compared to ticketing platforms.

• Relationship with promoters and ticketing models: The evolution of costs, ticket accessibility for new generations, and the balance of power among promoters, platforms, and venues.

• The future of the multipurpose venue: The coexistence between recurring sporting events and the scheduling of major music tours and immersive shows looking towards 2035