Grefusa becomes the exclusive snack sponsor of Roig Arena

Grefusa products will be available at the Roig Arena, Valencia's future multi-purpose venue promoted by Juan Roig, thanks to an agreement that makes the brand an official sponsor and exclusive partner in the snacks, nuts, and potato chips category.

The two-year agreement will result in the sale of some of the brand's most popular products, including the classics Gublins, MisterCorn, and Patatas Artesanas, as well as Snatt's, Grefusa's range of baked goods made with natural ingredients.

The collaboration includes the brand's presence on advertising media at the venue, both indoors and outdoors, and exclusivity in the snacks, nuts, and potato chips category at Roig Arena points of sale. In addition, various activations will be launched with a strong focus on the digital environment, with experiential content, influencer participation, social media dynamics, and other actions designed to further enrich the experience of attendees, especially at concerts and major musical events.

“For Grefusa, this agreement is much more than a sponsorship: it is a natural way to connect with our audience at the moments they enjoy most. Being present in such an iconic venue as the Roig Arena, and doing so in our homeland, reinforces our commitment to entertainment, fun, and continuing to be where worthwhile things happen,” said Rafael Gandía, Director of Marketing and Communication at Grefusa.

“We are very pleased to be working with Grefusa, a family-owned Valencian company that is a leader in the snacks, nuts, and potato chips category,” explained Víctor Sendra, general manager of the Roig Arena.