TIIM Conference returns to Roig Arena on November 24 to highlight the potential of live music
National and international success stories will be presented through TIIM Experiences.
Registration opens for the second edition of the TIIM Awards.
The project expands with TIIM Spotlight to reflect on industry professionalization
Key players from the music and tourism sectors will meet again on Tuesday, November 24, at València's Roig Arena for the TIIM (Tourism & Music Industry) international conference. Professionals, public administrations, companies, and artists will share spaces for reflection and knowledge exchange. Created in 2019, this pioneering event in Spain connects live music, tourism, and related industries to explore joint growth and collaboration pathways. The TIIM Conference is organized by the Music Promoters Association of the Valencian Community (MusicaProCV) in collaboration with Turisme Comunitat Valenciana, the Ministry of Culture, and València Music City.
In 2026, the event will feature three main focus areas: TIIM Spotlight, TIIM Experiences, and TIIM Awards. These sections will address industry professionalization, encourage the exchange of expertise, and showcase standout initiatives driving musical tourism and regional development.
A New Space: TIIM Spotlight
This year's edition introduces an open forum, TIIM Spotlight, aimed at sharing knowledge, sparking joint insights, and strengthening the music ecosystem. The congress incorporates a tailored approach to sector professionalization featuring input from promoters, festivals, music venues, institutions, tech firms, suppliers, professional associations, universities, and students.
TIIM Spotlight will host panel discussions and specialized sessions focusing on innovation, sustainability, new management models, urban-music coexistence, event technology, and cross-sector collaboration.
Proven Models at TIIM Experiences
At the core of the conference is highlighting music as a key driver of cultural, tourist, economic, and social growth. TIIM Experiences spotlights inspiring projects, success stories, and collaborative frameworks across festivals, institutions, and destinations. National and international experts will present scalable initiatives, foster knowledge exchange, and explore new synergies between music and tourism.
The 2nd Annual TIIM Awards
Building on last year's launch, the TIIM Awards honor initiatives, destinations, and professionals advancing musical tourism. Nine awards will be presented across the following categories:
Musical Destination in the Valencian Community: recognizing the municipality or region demonstrating excellence in integrating music into its promotional strategy.
Concert of the Year in the Valencian Community: honoring the event distinguished by artistic relevance, exceptional audience experience, or significant impact.
Tourism-Music Innovation & Sustainability in the Valencian Community: awarded to projects implementing innovative solutions or sustainable practices.
Tourism-Music Innovation & Sustainability in Spain: recognizing pioneering and sustainable national initiatives.
Small-Format Festival or Series in the Valencian Community: celebrating events with up to 2,000 attendees noted for quality, uniqueness, and regional contribution.
Mid-Format Festival or Series in the Valencian Community: honoring events hosting 2,000 to 8,000 attendees that drive tourism and local growth.
Festival with Greatest Tourism Impact in the Valencian Community: recognizing events exceeding 8,000 attendees with the highest tourist and economic impact.
Best Concert Venue in the Valencian Community: honoring venues setting standards in programming quality and industry development.
TIIM Legend Award: recognizing a lifetime artistic achievement and dedication to connecting culture, music, and the region.
Applications open on Friday, September 11, and close on October 9 via the official TIIM website (www.tiim.es).