Uber And Roig Arena Join Forces To Improve Mobility In Valencia
Uber becomes the Official Mobility Partner of the city’s new flagship venue.
Uber and Roig Arena have signed a collaboration agreement making the platform the Official Mobility Partner of the venue, with the aim of improving access and exit experiences for the thousands of attendees who will visit the new space for concerts, shows, and sporting events.
As part of the partnership, both entities will develop a comprehensive mobility plan to facilitate transportation and optimize access to and from the venue. The project includes the implementation of an exclusive pick-up point for Uber users, as well as the installation of customized signage throughout the venue to guide attendees to the designated meeting point.
Additionally, Uber will have a presence on the indoor and outdoor screens of Roig Arena and will launch a promotional code offering a 50% discount for new users traveling to the venue via the app, encouraging the use of safe and sustainable mobility solutions.
“This partnership with Uber, a leading global mobility platform, will allow us to make it easier for Roig Arena attendees to get around, offering an alternative to private vehicles,” said Víctor Sendra, General Manager of Roig Arena.
“With this collaboration, we reinforce our commitment to Valencia, a key city for Uber in Spain. We want the mobility experience for those attending concerts or matches at Roig Arena to be as comfortable and efficient as possible, so users can focus on what really matters: enjoying the show,” said Felipe Fernández Aramburu, General Manager of Uber in Spain and Portugal.
This agreement strengthens Uber’s commitment to integrating into Valencia’s mobility ecosystem, offering solutions tailored to the needs of the city, its residents, and the millions of tourists who visit each year.