Roig Arena to host the TIIM 2025 Conference on Music and Tourism on December 10
The conference will bring together artists and experts to explore collaboration between the music sector and the tourism industry.
The event will be divided into two segments: TIIM Experiences, featuring voices from the cultural sector, and the TIIM Awards, which will honor a prominent figure and six success stories in musical tourism innovation.
Roig Arena will host the TIIM (Tourism & Music Industry) Conference on Wednesday, December 10, an event for professionals from the music and tourism sectors organized by the Association of Music Promoters of the Valencian Community (MusicaProCv), in collaboration with Turisme Comunitat Valenciana and other institutions. Under the slogan “Music loves Territory,” the gathering will bring together artists and experts to explore ways of collaboration between the music sector and the tourism industry.
The program will highlight the connection between live music and tourism as a driver of innovation, development, and cultural promotion. It will also help energize the cultural and tourism ecosystem of the Valencian Community, foster new business opportunities, and promote experiential, creative tourism aligned with sustainability and seasonality principles.
TIIM Experiences: the voice of the experts
TIIM Experiences will be spaces for debate and reflection, analyzing how music and tourism collaborate to offer unique experiences. Professionals from both fields will delve into the potential of live music in the economic and social development of territories.
This segment will feature two conversations with prominent national artists and industry professionals, offering a unique perspective on how music not only takes root in our land but also projects itself to the world. This creates development opportunities and enriches the tourism offering for both national and international visitors.
TIIM Awards: a tribute to talent
The TIIM Awards will recognize artists, festivals, destinations, organizations, and national projects that have made a significant impact on the tourism and music sectors. These pioneering awards will honor those who, through live music, not only attract audiences but also contribute to tourism seasonality reduction, territorial cohesion, and the creation of new business opportunities in Spain.
Nominations can be submitted via the official TIIM website (www.tiim.es) until November 2. The award categories are:
• Musical Destination of the Year
• Musical Destination of the Year in the Valencian Community
• Musical Event of the Year
• Musical Tourism Initiative of the Year
• Innovation in Musical Tourism
• Sustainable Project in Musical Tourism
• TIIM Legend: tribute to a long-standing figure who has shaped the relationship between music and territory