The TIIM Awards, To Be Presented On December 10 At Roig Arena, Already Have Their Finalists

The first edition of the TIIM Awards already has its finalists. These awards, aimed at initiatives, projects, and individuals involved in the development of music tourism, include seven categories. The award ceremony will take place on Wednesday, December 10, at Roig Arena in Valencia. Tickets for the event will be available to the public soon.

Among the finalists, festivals such as Pirineos Sur (Aragón), Ribeira Sacra (Galicia), Prestoso Fest (Asturias), and Sierra Sonora (La Rioja) stand out, all of which have received multiple nominations. Likewise, Valencian candidates are noteworthy: the cities of Alicante, Benidorm, and Gandia, as well as Els Alforins and Utiel-Requena, are competing for the title of Musical Destination of the Year in the Valencian Community. Also nominated are festivals such as BigSound, Dona Festival, Música pel Clima (held in Valencia), and Rototom Sunsplash (held in Benicàssim).

The TIIM Awards were created this year as part of the TIIM (Tourism & Music Industry) project. After six editions of professional meetings between music and tourism industry professionals, the initiative now evolves into a day of dialogue with renowned artists (the TIIM Experiences) and the aforementioned awards.

Despite this change, the objectives remain the same: to promote sustainable development models; contribute to tourism seasonality reduction; strengthen synergies between both economic activities; and position the Valencian Community as an international benchmark in music tourism. The event is an initiative of the Association of Music Promoters of the Valencian Community (MusicaProCV), with the collaboration of Turisme Comunitat Valenciana, València Music City, and other entities.

The selected candidates
The finalists for the TIIM Awards 2025 are:
Musical Destination of the Year: For a city or region outside the Valencian Community that has stood out for its strategy to consolidate itself as a music tourism destination.

• Logroño (La Rioja) – MUWI La Rioja Music Fest

• Murcia – WARM UP Estrella de Levante

• Aragonese Pyrenees – Festival Pirineos Sur

• Ribeira Sacra (Galicia) – Festival Ribeira Sacra

Musical Destination of the Year in the Valencian Community: For a Valencian city or region that has strengthened the link between tourism and music.

• Alicante – Spring Festival

• Benidorm – Low Festival

• Gandia – Gandia Ciudad de Festivales

• Ontinyent / Els Alforins – Nómade Festival

• Utiel-Requena – Tierra Bobal Fest (Utiel-Requena)

Musical Event of the Year: For a live music event that successfully merged the musical experience with the local tourism offer.

• BigSound Festival (Barakaldo / Pontevedra / Sevilla / Torrevieja / Valencia)

• Bilbao BBK Live

• Festival Pirineos Sur (Sallent de Gállego, Huesca)

• Icónica Santalucía Sevilla Fest (Seville)

Musical Tourism Initiative of the Year: For tourism companies that have innovatively integrated live music into their offerings.

• Festival Pirineos Sur (Sallent de Gállego, Huesca)

• Festival Ribeira Sacra (Sober, Lugo)

• Prestoso Fest (Cangas del Narcea, Asturias)

• Sierra Sonora (Viniegra de Abajo, La Rioja)

Innovation in Music Tourism: For projects, companies, or platforms applying creative or technological solutions to enhance the music tourism experience.

• Dona Festival (Valencia)

• Festival Ribeira Sacra (Sober, Lugo)

• Prestoso Fest (Cangas del Narcea, Asturias)

• Sierra Sonora (Viniegra de Abajo, La Rioja)

Sustainable Music Tourism Project: For initiatives demonstrating exceptional commitment to environmental and social sustainability.

• Festival Ribeira Sacra (Sober, Lugo)

• Festival Sinsal SON Estrella Galicia (San Simón Island, Galicia)

• Música pel Clima (Valencia)

• Rototom Sunsplash (Benicàssim, Castellón)

• Sonidos Líquidos (Lanzarote)

The TIIM Legend Award, honoring a figure with a long and influential career in fostering the relationship between music and territory, will be announced soon.

The jury
The voting process for the finalist initiatives was carried out by a professional jury composed of: Sonia Durán (Unión Fonográfica Independiente); Fernando Garayoa (Navarra Music Commission); Marcos García (Feria Al Encuentru Asturias); Paloma Medina (Music Tourism Specialist); Jairo Núñez (Canary Islands Music Industry Association); Gema Sánchez (Society of Performing Artists); Marcela Sanmartín (MiM Association for Gender Equality in Music); Paula Simó (Music Tourism Specialist); Luis Tormo (Turisme Comunitat Valenciana); and Arkaitz Villar (Basque Musique).