Lanjarón becomes the official water of Roig Arena and will launch a special edition for the venue

Lanjarón, the natural mineral water born in the heights of Sierra Nevada, has signed a long-term, exclusive collaboration agreement with Roig Arena, the upcoming multi-purpose venue in Valencia spearheaded by Juan Roig, in line with Danone’s strategy to strengthen its commitment to the Out-of-Home channel. The natural mineral water brand will be available at the venue’s points of sale for all events held there.

Exclusively for Roig Arena, Lanjarón will produce a special edition that will only be available at this venue. In addition, Lanjarón will host giveaways throughout the year, offering experiences at sports, cultural, and entertainment events taking place at the multi-purpose space, which is set to open in September. Visitors will also be able to enjoy Alpro’s range of plant-based beverages at Roig Arena’s dining spots and bars.

“Lanjarón’s partnership with Roig Arena marks an important step in our mission to keep building meaningful brands and to be present in all aspects of people’s lives,” said Magda Lluch, Lanjarón’s Marketing Manager. “For us, it’s essential to strengthen our presence in Valencia, a city that is very important to the brand. Today, we celebrate this collaboration that brings us closer to its people.”

“We are very pleased to partner with Lanjarón, a brand that is a national benchmark in sustainability and wellness, and one that visitors will be able to enjoy at Roig Arena,” added Víctor Sendra, General Manager of Roig Arena.