Heinz, New Official Partner of Roig Arena
The brand becomes official partner of the venue and it will be the exclusive provider of sauces at all points of sale and gastronomic spaces.
Roig Arena's users will be the first ones to try new flavors and products of Heinz, which will be launched first on the venue.
Heinz Spain and Roig Arena, the new multipurpose venue in Valencia driven by Juan Roig, have signed a long-lasting collaboration agreement under which Heinz becomes an official partner of the venue.
As part of this alliance, Heinz will be established as the exclusive sauce provider for all events and gastronomic spaces within the venue. The agreement aims to strengthen the brand's visibility and promote its broad product portfolio, led by its iconic ketchup, while also boosting its latest innovations.
The collaboration includes a prominent presence of Heinz across all food service points within the venue, as well as the joint development of experiences and activations that autentically connect with the audience. Additionally, Roig Arena will became a key space for launching new flavors and products, offering attendees the opportunity to be the first to discover the brand's latests offerings.
“We are very excited to be part of such an ambitious and iconic project as Roig Arena. We know that unique emotions will be experienced here and unforgettable memories will be created. And we are convinced that there’s no better way to celebrate than with the unmistakable taste of Heinz sauces,” said Marta Horcajo, Managing Director of Kraft Heinz Iberia.
“Having the official sponsorship of a globally renowned brand like Heinz adds quality to the products that will be served at Roig Arena,” stated Víctor Sendra, General Manager of Roig Arena.