ELPOZO, new gastronomic partner of Roig Arena
The brand becomes official partner of the venue through a long-lasting collaboration agreement
El Pozo Alimentación and Roig Arena have signed a three-year collaboration agreement under which ELPOZO becomes an official partner of the venue.
ELPOZO, the most present brand in Spanish within its sector, will contribute to the venue’s gastronomy offering through the development of exclusive recipes created by chef Miguel Martí, who leads the culinary and dining concept at Roig Arena.
With this initiative, El Pozo Alimentación aims to offer the thousands of people visiting this new venue in the city of Turia a democratized gourmet gastronomic experience brought to life through the flavors of the group’s brands.
According to Pablo Olivares, Marketing Director of El Pozo Alimentación, “this partnership aims meet the needs of consumers who wants to enjoy high-quality food solutions as part of their leisure experience, whether watching a basketball game or listening to their favorite artist. We are convinced that ELPOZO and its various brand extensions offer a truly unique value proposition”.
For Víctor Sendra, General Manager of Roig Arena, “thanks to this partnership with El Pozo Alimentación, the venue will feature unique flavors and high-quality products, in line with our commitment to offering the best possible gastronomic experience”.