Cacique, New Official Partner of Roig Arena

Bardinet and Roig Arena, the new multipurpose venue in Valencia promoted by Juan Roig, have signed a three-year collaboration agreement through which Cacique becomes the official partner of the venue and exclusive rum provider.

The agreement is part of Bardinet’s strategy to support music and entertainment in Spain and will be reflected in the programming of at least 15 concerts at the Roig Arena Auditorium, sponsored by Cacique, as well as a “tardeo” event that will highlight responsible leisure culture and brand experience.

Among the Bardinet products available at the venue, Cacique 500 stands out — a rum made from molasses and known for its balanced aromatic profile. The brand will also have visibility throughout the venue and brand activations aimed at enriching the experience for adult audiences.

“We’re pleased to welcome Bardinet as an official sponsor of Roig Arena. This agreement represents a commitment to quality and aligns with our goal of offering the best possible user experience,” said Víctor Sendra, General Manager of Roig Arena.

“For us, Roig Arena is a strategic partner with whom we share values of culture, entertainment, and quality. With Cacique, we want to accompany artists and audiences during memorable nights in Valencia, always with a clear message of responsible consumption,” said Wilson Cavalcante, Head of Marketing and Sponsorships at Bardinet Spain.